elevate your business with a dedicated partner
Ignasi Cugat
BARCELONA
ignasi.cugat@mubis.eu
+34 636 044739
Miro Ursiny
BRATISLAVA
miro.ursiny@mubis.eu
+421 903 921989
Mykhailo Khorkhordin
JOHANNESBURG
mykhailo.khorkhordin
+27737114530
Neela Paul
LOS ANGELES
neela.paul@mubis.eu
+1 312 925 5706
Susanne Klinke
MUNICH
susanne.klinke@mubis.eu
+49 175 242 8687
Marius Tent
MUNICH
marius.tent@mubis.eu
+49 157 30675847
We identify route cause of your business underperformance within 14 days
Who we are?
We are a global management consulting agency and problem solver for commercial and manufacturing companies. We assist companies of all sizes in revitalizing their operations and achieving their business goals efficiently. Our expertise enables us to significantly shorten the path to building a successful business, regardless of scale.
OUR PERSONALIZED, HOLISTIC APPROACH STANDS IN STARK CONTRAST TO STANDARDIZED PRACTICES, ENSURING YOUR UNIQUE CHALLENGES RECEIVE THE ATTENTION THEY DESERVE.
PICTURE THIS...
STRATEGIC UNCERTAINTY...
Do you find yourself questioning whether to pivot your approach? Are you confident that your implementation is on point, or are doubts creeping in as colleagues raise concerns? And as pressure mounts from the board and investors for results that remain elusive, do you sense the weight of an impending ultimatum?
FINANCIAL CRISIS...
Have external factors such as conflict, cutthroat competition, and soaring expenses gnawed away at your profit margins, leaving your balance sheets awash in red ink?
MARKET SHARE MELTDOWN...
Are you watching helplessly as your market share slips through your fingers, while stakeholders clamor for a turnaround? How much longer can you pacify them with promises of eventual success? And as you ponder your next move, are you left with no option but to slash prices in a desperate bid to retain your foothold?
BRAND IDENTITY CRISIS...
Does your brand suffer from a fatal flaw, lacking a compelling USP that sets it apart in a sea of mediocrity? Have you failed to articulate your brand's unique value proposition, leaving customers to perceive you as just another face in the crowd, ripe for heavy discounts? Is your innovation pipeline running dry, leaving you scrambling for breakthrough ideas? Are you falling behind on sustainability initiatives, or worse, do you lack any semblance of a strategy at all?
SOLUTION
We’ve been there too. We’ve navigated through turbulent waters, weathering storms and reshapingbusinesses, even birthing new ventures when necessary. Our track record speaks for itself—we’vealways found solutions to make things happen.
WITHIN JUST 14 DAYS, WE CAN DIAGNOSETHE TRUE ROOT CAUSES OF YOURTROUBLES AND PROPOSE ACTIONABLESTEPS TO CORRECT COURSE.
what will you get
Swift Solutions in 14 Days
Personalized Holistic Approach
Global Expertise, Local Touch
Cost-Effective Excellence
Entrepreneurial Insight
Mission-Driven Impact
Clear Communication, Tangible Results
Adaptable Solutions
In a landscape dominated by giants, we stand out with unfiltered insights and results-driven strategies.
business cases
Saved €10 million for a Private Equity client by delivering unwelcome truths.
Despite public acclaim as a successful venture, with accolades for its entrepreneurial narrative, the company faced a severe profit decline; in reality, it had never turned a profit. Initially positioned as a leader in the healthy superfood sector, the company enjoyed rapid market penetration and respectable brand recognition upon launch. However, within one year, it descended into financial turmoil, culminating in three years of sustained losses. Only sustained investment from our client, the Private Equity firm, kept the business afloat.
Upon their invitation, we conducted a comprehensive business audit encompassing consumer research, sales analysis, financial scrutiny, and organizational evaluation, pinpointing the true underlying issues within a mere 10 days. The prognosis was grim; without substantial investment, the business stood little chance of recovery.
Despite the Private Equity firm’s willingness to engage us in a lucrative consulting project, we presented them with unvarnished truths and advocated for a bold course of action. We recommended acknowledging the losses, shuttering the business, and thus averting further financial hemorrhage, ultimately saving our client €10 million. Any other course of action would have compromised our ethical standards.”
Successfully expanded into 10 new markets within 2 years of project initiation
A prominent European company engaged our services to drive geographical expansion following 8 years of stagnant market entries. Despite its presence across multiple continents, key European markets remained untapped due to a lack of international business development expertise and fragmented focus.
Utilizing swift desk research, we curated an entry portfolio and strategically grouped markets based on predefined criteria, ensuring optimal scalability. Our efforts included crafting a robust expansion strategy, refining brand positioning, developing brand strategies, optimizing recommended retail prices (RSP), defining the route to market, and identifying essential competencies and capabilities for success, including potential outsourcing opportunities.
Executing our strategy, we secured customers, negotiated agreements and entry terms, and systematically entered 10 new markets, primarily in Western Europe. We also revamped distribution channels in Eastern Europe and provided organizational coaching to enhance the company’s capabilities for future growth. Moreover, we successfully enhanced performance in some existing markets on behalf of the client.
our team
Miro Ursiny
BRATISLAVA
miro.ursiny@mubis.eu
+421 903 921989
Agile strategist with exceptional analytical skills and a laser-focus on key business opportunities. Expert in turning around underperforming units across diverse geographies, with validated solutions spanning Europe, Middle East, Africa, Russia & CIS, and LATAM. Firm believer in collaboration and efficient communication, ensuring that every company can achieve growth by laying the right foundation.
My core capabilities lie in these areas: managing vision and purpose, crafting business strategies, aligning organizational development with strategy, integrating performance-enabling processes, overseeing strategy implementation, and coaching key team members to achieve objectives. With me, you’ll learn and apply how to navigate complex challenges, including:
Identifying Root Causes of Underperformance: I demonstrate exceptional proficiency in diagnosing the genuine reasons behind underperformance within organizations. Through meticulous analysis and assessment, I precisely identify the factors impeding growth and success.
Developing Strategic Solutions: Harnessing my expertise in business strategies and organizational development, I formulate customized solutions to tackle identified challenges. My strategic approach ensures alignment with client objectives, facilitating sustainable growth.
Navigating the Journey Towards Sustainable Growth: By guiding clients through each phase of their growth journey, I offer assistance in implementing strategic solutions and overcoming obstacles. My objective is to steer organizations toward sustainable success by nurturing resilience and adaptability.
Ignasi Cugat
BARCELONA
ignasi.cugat@mubis.eu
+34 636 044739
Extensive experience in End-to-End B2B/B2C Supply Chain and Manufacturing operations in FMCG on different scales, with a passion to implement systems and building reputation through a sustainable legacy. Expert in leading transformation teams and activities in Asia, Africa, and Europe. Firm believer of collaboration, I can work leading cross-functional teams seeking results in environments focused on safety, quality, sustainability, customer metrics and profitability.
Contributing with effective and real project execution to growth or integration, I add value by bringing experience in the development of processes and capabilities, 360º scorecard vision including functional expertise and talent agenda, analytical agility, enthusiasm, with a focus on the client.
I have proven success on leading change agenda in factories and supply chain organizations, easily translating strategy in to perspective maximizing the available resources so to land solid balanced scorecards while increasing the organization Engagement. I Make things happen instead of just making recommendations.
Mykhailo Khorkhordin
JOHANNESBURG
mykhailo.khorkhordin
+27737114530
Leading with strategic agility, insightful market analytics, and a dedication to excellence, I offer over 20 years of leveraging knowledge as a consultant across diverse markets worldwide. Armed with an integral understanding of sales growth strategies and business development, I am committed to guiding organizations towards their vision of success.
Areas of Proficiency:
Strategic Consultancy and Business Development: Steering organizations towards growth, I bring to the table insights hard-earned from positions of leadership and my knack for turning challenges into opportunities.
Market Analysis and Data-Infused Strategy Planning: Harnessing the power of data, I employ market trends and sales data analytics to form strong, data-driven strategies that assure a superior market stance – always a step ahead.
Performance Optimization and Distributor Management: With an unyielding focus on enhancement, I excel in optimizing commercial strategies and distributor partnerships towards better market penetration and high-value collaborations.
Financial Insight and Consultation: My proven ability to manage large P&Ls across varied contexts equips me to advise businesses on prudent financial structuring and cost management.
Promotion and Pricing Strategy Expertise: I craft innovative promotion management and pricing strategies, tailored explicitly for market outreach and sales volume enhancement, balancing profitability with competitiveness skillfully.
Partnering with me will bring you support in diagnosing root causes of underperformance, crafting tailor-made strategies, and implementing sustainable solutions, all tailored towards your market positioning and organizational growth. Together, we build not only for the challenges at hand but also a resilient base for continued success. Equipped with a comprehensive band of skills and a vision to translate challenges into growth, I, Mykhailo Khorkhordin, am prepared to guide your business into its future – defined by enduring success and amplified growth.
Neela Paul
LOS ANGELES
neela.paul@mubis.eu
+1 312 925 5706
Accomplished, outcome-driven executive coach passionate about supporting leaders amplify their impact and unlock new possibilities for growth and success. A global multi-disciplinary Research & Development leader with 25 years of executive experience, I bring a unique depth and perspective to my coaching. I understand first-hand the complexities of driving vision and change while leading global teams and cross-functional programs. Through our coaching, leaders are inspired to break through barriers to create new found levels of success.
I coach and inspire leaders to discover their gifts and live into their true potential with greater performance and impact. I help leaders think through challenges both strategically and tactically to help them grow in areas including:
- Executive Presence and Confidence: Through our coaching, leaders refine their personal brand and grow their ability to lead powerfully through challenge and opportunity. Leaders unlock barriers to help drive needed change across their teams.
- Persuasive and Influential Communication: Leaders learn to communicate powerfully and inspire others through empathy, active listening, and authentic connection with others. I help clients customize their communication as needed to create optimal outcomes and a culture of excellence.
- Inspiring and Fostering Team Culture, Trust and Creating High-Performance teams: Breakthrough results are achieved as leaders make things happen with and through others. Organizational culture and psychological safety are key ingredients to scale impact and create a culture of excellence. Leaders learn to create and foster an inspiring environment.
Marius Tent
MUNICH
marius.tent@mubis.eu
+49 157 30675847
Marius is a passionate packaging professional waking up every day to good for People, Planet and the Business via Packaging.
With two decades in Packaging, having the chance to work for top companies (Wrigley, Mars Wrigley , Danone SN…) using his curiosity, learnings and drive to create impact via co-creating with the business Packaging Innovation and Sustainability strategies, championing countless Packaging Innovations, building & engaging multiple high performing Packaging teams across the globe. And, as a result, delivered with people & through people (always together) impactful results in the marketplace.
Since January 2024 he created ViaPackagingUG, offering tailored Packaging Innovation and Sustainability consulting solutions while working hands on & side by side with clients.